Monday March 22 is World Water Day. To mark the day, TVO Canada, Ontario’s public educational media organization, will air a week of water-themed programming featuring the world premiere of the Canadian documentary Water on the Table on March 24, 2010 (written, directed and produced by Liz Marshall), and encores of films that examine political, economic and environmental issues dealing with water quality and availability.
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The Story of Bottled Water, releasing March 22, 2010, employs the Story of Stuff style to tell the fast-paced, fact-filled story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industry’s attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.